


The Experts Agree, Your AI Success
Depends on This
Building AI is expensive, risky, and time-consuming. Every AI/ML professional we’ve interviewed agrees: getting the use case right is essential.
Without a clear and well-defined use case, you risk:
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Delays, frustration, and even project failure
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Misaligned expectations between teams and stakeholders
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Wasting valuable resources on initiatives that don’t deliver results
Your instructor
I’m Jessica S. Hall (most people call me Jess). I know how exciting yet overwhelming AI can feel. That’s why I’ve spent the last two years interviewing experts and creating tools to make it less daunting and more impactful.
With deep expertise in product strategy, design, and AI, I help leaders navigate risks, seize opportunities, and achieve transformative results. I’m here to guide you to avoiding the risks of AI product development so you win.
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Frequently Asked Questions
Who is this masterclass for?
It’s designed for product managers, designers, and business leaders who want to create impactful AI features and collaborate effectively with AI/ML teams.
Do I need technical expertise in AI/ML?
No. This masterclass focuses on strategy and communication, so it’s accessible even if you’re not a technical expert.
How long is it?
It’s a two hour session packed with actionable insights you can apply immediately.
Is it really free?
Yes. This is an experiment, so there’s no cost. In return, we ask you to commit to attending the full class and providing feedback to help us refine the experience.
What if I don’t have an AI/ML team yet?
The skills and strategies you’ll learn will prepare you to work effectively with AI/ML teams when the time comes or if you contract with an outside firm.
How do I apply?
Fill out the short form, and we’ll notify you if you’re selected, along with all the details.
