About Jessica S. Hall

I’m Jess and I help B2B tech companies grow with clarity, creativity, and a strategy they can actually use.

Most days I focus on helping companies organize their clouds and sometimes I coach CEOs and leaders on how to give their team clear direction or how to invest in AI or product development.

Everything I do is geared towards helping people understand complexity so they can make choices and move forward.

My Day Job

I'm the Chief Growth Officer of OpsCanvas leading product and go to market.

Fast-moving teams spin up services, test features, and run experiments. Temporary setups become permanent. Cloud sprawl grows. Despite their best efforts, teams end up with zombie resources, unmanaged risk, and surprise bills.

OpsCanvas organizes your cloud resources around your applications so you always know what’s running, where it is, and what it’s costing you.

Identify and eliminate waste and stop it from coming back
Work with your existing pipelines and repos
And simplify your operations: deploy, update, clone, promote, and decommission with a click

Coaching & Advising

Hallway Studio is where I coach and collaborate with other leaders. It started as a side hustle and a place to test ideas. Now, it’s where I help others navigate tough problems, sharpen their strategy, and get teams moving in the right direction.

If you’re:

A CEO trying to stand up a product function and focus on what matters
A VP spinning your wheels because the team isn’t aligned
Or a founder who needs clarity, confidence, and a better story

I bring deep experience in product, design, and AI strategy, and I’ve led everything from $800M product redesigns to early-stage go-to-market launches. My coaching is pragmatic, human, and tailored to you.

How it Started

After grad school, I came back to the U.S. with $20 in my bank account and no job. I moved into my parents’ basement and started freelancing when an old boss gave me a call. I called my "business" Hallway Studio.

I launched the blog as a place to experiment in 2014 and it became a real business in 2022.

I'd love to say I had a strategic plan. But when I look back on all the experiments, ideas, writing and lessons learned is that I help people make progress:

Being creative
Understanding the customer
Focusing effort
Helping customers understand complex topics
Developing people and teams

Let's Work Together

Book a Call

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