Product and AI Insights
I build stuff, learn things the hard way, and help B2B tech people figure out product, design, and growth.

What you'll find here
Practical, no-BS writing on leading teams, building platforms, and making AI useful.
A framework for escaping scaling sludge. Align your vision, strategy, and execution without the 40-slide deck..
Ideas from conference keynotes, podcasts, and workshops.





Featured on
Directionally Correct Newsletter
For post-Series A B2B leaders struggling with scaling sludge.
Tools and stories from an operator who's been in the room.
What works when you have 6-9 months to catch the hockey stick.
About Jessica S. Hall
Product, Growth & Design Leader • AI Strategist • Speaker and Coach
I’m a product and growth leader who helps B2B tech companies scale smarter, deliver AI-powered products, and build platforms that grow. Over the last 20+ years, I’ve led product strategy, design, and go-to-market alignment across high-growth startups and large enterprise organizations.
I specialize in:
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AI strategy for product teams
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Driving platform growth
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Aligning cross-functional teams around customer value
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Fixing scaling sludge (when everything feels stuck but you’re supposed to be growing)
I’ve built and scaled AI-enabled platforms, led a redesign of an $800M+ product portfolio, and launched new products that unlocked $100M+ in projected revenue. I’m also the co-author of The Product Mindset and a TEDx speaker on product leadership.
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