What used to feel scrappy and fast now feels frustrating
Somethings off with your team ​
​
-
Projects stall while people debate
-
You're not sure if the roadmap serves customers
-
You’re asking “Why did we build this?”
-
Everyone is busy but nothing gets done
​
This is what it looks like when a growing team loses direction
​
Turn your strategy into something your team can use
The kind of direction that helps you say:
“No.” “Not yet.” and “Hell yes.” with clarity and confidence.
Direction that makes the work matter.
Direction that makes it more fun again.
We’ll build your Direction Stack together, in real time
Not theory or a worksheet, a live working session where we take your ideas and shape something your team can use.
Direction One-Liner
A punchy, purpose-driven line that says exactly what you’re building and why it matters.
Strategic Shifts
The 2–3 changes that will unlock the next chapter of growth.
Decision Filters
Simple rules that help your team move faster without needing your sign-off on every decision.
Built in real time
No prep. No doc. Just live collaboration and decisions you can use tomorrow.
No fluff, just clarity
This isn’t an alignment exercise. It’s strategy, shaped and ready to ship.
Product, leadership and AI expertise baked in
I’ve launched features, led product orgs, coached execs, and cleaned up strategic messes. I know where this goes sideways and how to fix it.
Why this works when other stuff doesn’t.
This gave me so much clarity. I’d been in my head, you helped me see the bigger picture and move forward fast.
Patrice Brown
You helped solidify what I’ve been struggling to say for months, this is exactly what I needed.
Susan Velasco
“Exceeded my expectations. We moved from swirl to strategy fast.”
Denise Hayman
Why me?
I help B2B leaders turn bold ideas into usable strategy.
And build the direction their teams need to execute it with confidence.
-
Product and Design Leader
-
Consultant specializing in post Series A challenges
-
TEDx speaker
-
Co-author of The Product Mindset
-
Creator of the Direction Stack
This isn’t advice from the sidelines.
We build together, in real time.
Frequently Asked Questions
Who’s this for?
B2B tech leaders post–Series A (Head of Product, VP Eng, CEO) who are leading a team and getting stuck.
Why do I need a coach?
You might not. But most of my clients say they couldn’t get this kind of clarity on their own. I help translate what’s in your head into strategy your team can run with.
What’s a session like?
Live. Collaborative. High-output.
You leave with something tangible — not just a good conversation.
How long do people work with you?
Most start with the Direction Stack Session and continue for 2–3 months of coaching while they roll it out.
What if I’m not sure it’s a fit?
Let’s talk. If it’s not right, I’ll point you somewhere better.
