When Momentum Turns to Sludge
You’re not imagining it.
Your team used to be fast, scrappy, and aligned.
Now, everything takes longer. Meetings multiply. Decisions stall.
You try to create urgency by pushing harder but instead of clarity, it creates confusion.
Your team isn’t bad. They’re just unclear.
As your company grows, every new hire, customer, and system adds complexity. What once felt like momentum now feels like sludge.
I call this Scaling Sludge
Introducing the Direction Stack
It’s a simple, shareable tool that gives you:
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A one-liner that ties your work to strategy
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Three priorities that move things forward
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Tools your team can use every day to stay aligned
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With a clear Direction Stack, you stop second-guessing and start leading with presence, confidence, and impact.
What's in the Stack
Resources
About Jessica S. Hall
I help product leaders turn bold ideas into clear strategy and build the artifacts their teams need to execute with confidence.
Through Hallway Studio, I work with B2B tech companies to define product direction, shape high-value AI use cases, and get product, design, and ML teams aligned around what actually matters. I’ve led the redesign of $800M product portfolios, coached executive teams through growth and transformation, and created the Direction Stack, a fast, collaborative framework that makes strategy tangible and shareable.
I’m also a TEDx speaker, co-author of The Product Mindset, and an advisor to teams navigating scale, complexity, and AI innovation. I’m not here to give advice from the sidelines, I work with you in real time to clarify your thinking and build tools you can use the same day.
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