Direct Your AI Story
- Jessica Hall
- Jun 24
- 2 min read
Updated: Jun 30
At a recent global technology all-hands, I gave a talk on one of the biggest challenges AI presents: it changes what’s valuable at work. That can be hard, especially when you've spent years building those skills.
But the most important lesson I’ve learned didn’t come from a tech conference, it came from my 10-year-old. I watched her create a thank-you card using AI, guiding the tool with a clear idea and giving it feedback like a director.
In this keynote, I explored how AI can amplify your creativity when you lead with intention. I shared how our eight-person startup uses AI to compete with much bigger teams, and what we've learned about strategy, use cases, feedback loops, and asking for help.
You don’t need to be an expert in machine learning. You just need a strong point of view and the courage to start.
Email jess@hallwaystudio.com or book a call if you want me to talk to your team.
Slides
Worksheet
Citations
The future of Jobs Report 2025 (World Economic Forum)
AI Fluency (Antropic)
AI for Everyone (Coursera)
AI Transformation Playbook (Andrew Ng)
Working Backwards: Insights, Stories, and Secrets from Inside Amazon (Colin Bryar and Bill Car)
The Flywheel Effect (Jim Collins)
Resources
Introduction to ML and AI - MFML Part 1 (Cassie Kozyrkov)
Advice for finding AI use cases (Cassie Kozyrkov)
7 Reasons Why Most AI Projects Never Make It to Production (Jan Van Looy)
Your AI Product Needs Evals (Hamel Husain)
LLM Evaluation: Everything You Need To Run, Benchmark LLM Evals (Aparana Dhinkakaran and Ilya Reznik on Arize)
All about LLM Evals (Christmas Carol on Medium)
The definitive guide to AI / ML monitoring (Mona Labs)
Tech at Work: What GenAI Means for Companies Right Now (HBR IdeaCast featuring Ethan Mollick)
